Last updated: Jan 22, 2026
Alphabetimals (“we”, “us”, or “our”) operates https://alphabetimals.com (the “Website”). This Privacy Policy explains how we collect, use, store, and protect your personal data, and your rights under the General Data Protection Regulation (GDPR).
1. Who We Are (Data Controller)
Alphabetimals Contact email: info@alphabetimals.com
Country of operation: Denmark
We are the data controller responsible for your personal data.
2. Personal Data We Collect
We may collect the following personal data:
- Email address
- Name (if provided)
- Order information (when placing an order)
- IP address and basic technical data (via cookies and analytics)
We do not collect sensitive personal data.
Children’s Information (COPPA)
Our Website is intended for use by adults, including parents and educators. We do not knowingly collect personal information from children under the age of 13.
If you believe that a child under 13 has provided personal information on our Website, please contact us and we will promptly remove such information.
3. How We Collect Your Data
We collect data when you:
- Sign up for our newsletter
- Place an order through WooCommerce (including free products)
- Contact us via email or forms
- Browse our website (cookies and analytics)
4. Why We Collect Your Data (Legal Basis)
We process personal data under the following GDPR legal bases:
- Consent – for newsletter subscriptions and marketing emails
- Contractual necessity – to process and deliver your orders
- Legitimate interest – to improve website functionality and security
You may withdraw consent at any time.
5. Email Marketing & Newsletters
If you opt in, we collect your email address to send newsletters, updates, and free product information.
- Consent is obtained via an unchecked opt-in checkbox
- Double opt-in may be used
- Every email includes an unsubscribe link
Newsletter emails are sent using MailPoet, which processes data on our behalf and complies with GDPR requirements.
CAN-SPAM Compliance
We comply with the CAN-SPAM Act. Our emails clearly identify the sender, include our contact information, and provide an easy way to unsubscribe. You may opt out of marketing emails at any time by clicking the unsubscribe link included in each email.
6. Cookies & Advertising
We use cookies for site functionality, analytics, and advertising.
Advertising partners may include:
- Google AdSense
- SuperAwesome
- Ezoic
- Other ad networks
These partners may use cookies or similar technologies. Please refer to their respective privacy policies for details.
SuperAwesome
Our site may display contextual advertisements served by SuperAwesome Trading Limited (“SuperAwesome”), a provider of kid-safe advertising services that are designed specifically for the compliance requirements of younger audiences, including those aged under the age of digital consent.
SuperAwesome is certified as COPPA-compliant by the kidSAFE Seal Program, an FTC-Approved COPPA Safe Harbor Program. Please go to www.kidsafeseal.com for more information.
SuperAwesome is a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To protect your privacy, SuperAwesome has voluntarily undertaken this privacy initiative, and its services have been reviewed and certified by ESRB Privacy Certified to meet established online information collection, use and disclosure practices. As a licensee of this privacy program, SuperAwesome’s services are subject to frequent audits and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified.
SuperAwesome also provides advertising services in compliance with the General Data Protection Regulation (EU 1996/679) and the California Consumer Privacy Act (CCPA). Adopting an approach of ‘privacy by design and by default’, SuperAwesome utilises proprietary technologies so that it neither collects, stores nor shares your personal data to provision advertisements or target advertising to you. SuperAwesome acts as a service provider, as defined by the CCPA, and does not use data collected from children under the age of 16 for any purpose other than to provide contextual advertising for our site.
You may contact SuperAwesome directly at privacy@superawesome.com on + 44 (0) 203 668 6677, or by post: Privacy Team, SuperAwesome Trading Limited, 8 Duncannon Street, London, England, WC2N 4JF, United Kingdom.
7. Data Sharing
We only share personal data with trusted third parties necessary to operate the website:
- MailPoet (email delivery)
- WooCommerce (order processing)
- Hosting and security providers
We never sell your personal data.
8. Data Retention
We retain personal data only as long as necessary:
- Newsletter emails: until you unsubscribe
- Order data: as required for accounting and legal purposes
- Analytics data: according to provider policies
9. Your GDPR Rights
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“right to be forgotten”)
- Restrict processing
- Data portability
- Withdraw consent at any time
- Lodge a complaint with a supervisory authority
To exercise your rights, contact us at info@alphabetimals.com.
10. Data Security
We take reasonable technical and organizational measures to protect your data.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page.